Greenplum Data Warehousing & MADlib Data Science
VLDB was engaged by a major European vehicle manufacturers's marketing team. The goal was to acquire, prepare & analyse web log data to understand & influence web site behaviour across all group brands in order to encourage customers to book test drives - a key determinant of vehicle purchase intent.
Europe's largest car manufacturer.
- Data Quality;Data Volume;Data Complexity;Behavioural Modelling
- 100m Web Logs;1m Unique Customers;6 VW Brands
Results
- Customer Insight;Data Analytics;Data Sciecnce;Path Analysis;Clustering
VLDB offer a comprehensive suite of services in support of Tanza data products. This includes strategy, deployments, migrations, upgrades, architecture, design, development and a managed service.
Consulting Service Promotion



