Discover the secrets of retail transformation in this insightful interview with Oliver Banks, founder of OB&Co consultancy. Learn about the role of automation in retail, the pivotal role of digital tools in enhancing customer experience, the increasing significance of data quality in the realm of AI and analytics, the challenges in stock control, forecasting, and order fulfillment, managing triggers, the vital role of reporting for CIOs, and the intricate web of data pipelines within retail.